web promotion services

Probably one of the most important, as well as overlooked, aspects of developing good Web presence is Web promotion.  Even the most dynamic Web sites are, promotionally speaking, stagnant.  Well-developed content is the foundation for getting ranked in the search engines.  This is something we help companies achieve during the normal design process.  However, companies wishing to maximize the Web investment will want to implement one or several Web promotion plans. 

services include:

Search Engine Optimization
...is the process of creating pages and site structure in such a way that it takes maximum advantage of the natural way search engines retrieve and index Web sites. This is the least costly type of search engine promotion and produces great results. When done in conjunction with the initial development of a site, search engine optimization usually adds only 10% to the cost of the project.

Search Engine Promotion
...involves the selection of specific key words to be promoted to search engines for the purpose of delivering better ranking in those search engines for those key phrases. The techniques that we employ are proprietary and highly confidential. In order to ensure a competitive edge for our clients, we do not discuss our techniques. However, to see the results of our techniques, check the results of one of our client's (OpenNetwork) key phrases: Identity Management Software - Google (Ranked 1 of 3,500,000+ (09/01/2004))

Pay-Per-Click Advertising
...is quickly becoming one of the most effective forms of advertising. Because of this, some of the world's largest companies are cutting other types of advertising in order to invest more of their advertising dollars in Web promotion. In a personal conversation with venture capitalist Larry Cheng, Larry conveyed that many companies (of which he is a board member) have had so much success with their pay-per-click advertising that they have completely stopped promoting their products at tradeshows and other such events.

Using OpenNetwork as an example again... In only one quarter and with only two key phrases being promoted in only one search engine, OpenNetwork was able to generate $750,000 in sales opportunities. We use multiple pay-per-click programs that display their results in every major search engine.

If you would like more information on how FW:motion can help you promote you Web site, give us a call and take advantage of our free initial consultation. If you are not satisfied, there is no obligation to use our service.